Your privacy is important to us. We are PURE TATVA (“PURE TATVA” or “WE”) take the privacy of your information seriously. This privacy policy explains what personal data we collect from you, through our interactions with you on this website, and how we use that data.

This privacy policy applies to the website https://puretatva.in/ . Please note that this website may include links to websites of third parties whose privacy practices differ from those of PURE TATVA. If you provide personal data to any of those websites, then your data is governed by their privacy policy.

The privacy practices set forth in this privacy policy are for this website only. If you link to other websites or provide personal data to any of those websites, please review the privacy policies posted at those websites.

1. Scope – PURE TATVA collects data to operate this website. You provide some of this data directly, such as when you submit an entry (through the general query, media query, newsletter subscription, or such other manner specified on the website). You can visit https://puretatva.in/ without telling us who you are. You can make choices about our collection and use of your data. For example, you may want to access, edit or remove the personal information in the Website. When you are asked to provide personal data, you may decline.
2. Data Collected – We may collect information or pieces of information that could allow you to be identified, including:
   1. Contact information: We collect first and last name, email address, mobile number and other similar contact data; and while registering with, or ordering fromhttps://puretatva.in/ you will be required to furnish some information like name – first and last name, address, postal code, e-mail address, mobile number, etc. We may also gather information about your access to our website, order history, no. of times you have visited our website and the services/products accessed/purchased by you at our website. This information is used by us to personalize your shopping experience, to process your transactions, deliver your orders, process payment and to make communication regarding your order and/or our products and services. The name, contact number, postal and e-mail address are used by us for contacting you for the fulfilment of your order, sending you information and promotional codes and notifying you about any offer, updates or new service. The information is also used by us staff members/fulfilment partners, who are involved in the completion of your transaction. Apart from personal information, we may also collect non-personally-identifiable information such as, but not limited to, the IP address, the operating system, type of browser, duration of accessing the website, date and time when the website has been accessed. This information is used by us for diagnostics purpose which will help us to identify fraudulent use and also help us to prevent your device from fraud, as well as for analyzing the performance of https://puretatva.in/
3. How We Collect Data –We collect data in the following ways –
   1. Data Shared by you
   2. Data is collected automatically pursuant to your visit to the Website.
4. Data shared by you –Tata Simply Better may collect your Data in several ways from your use of this Website. For instance:
   1. when you contact us through the Website (through any form, e-mail address, hyperlink or social media address posted therein);
   2. when you register with us to receive our products, services and/or newsletters;
   3. when you complete surveys conducted by or for us;
   4. when you enter a competition or promotion;
   5. when you elect to receive any communications (including any newsletter, promotional offers) from us;
   6. from the information gathered by your visit to our webpages;
   7. information provided by you (such as for subscribing to our newsletters;
   8. If you contact us, we may keep a record of that correspondence.
5. Data that is collected automatically –
   1. We automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and includes your IP address and the way you use and interact with its content.
   2. Our web servers or affiliates who provide analytics and performance enhancement services collect IP address, operating system details, browsing details, device details and language settings. This information is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar information (“aggregate data”). PURE TATVA uses this information to measure the site usage, improve content and to ensure safety and security, as well enhance performance of the Website.
   3. We may collect your Data automatically via Cookies, in line with the cookie settings on your browser. For more information about Cookies, please see the section below, titled “Cookies”.
6. Our Use of Data –Any or all the above Data may be required by us from time to time to provide information relating to PURE TATVA and to work on the experience when using our website. Specifically, Data may be used by us for the following reasons:
   1. To fulfil the order / delivery / service you have purchased;
   2. Improvement of our products or services, as well as of our group entities;
   3. transmission by email or any other form of communication of marketing materials to you; contact for survey or feedback which may be done using email or mail;
   4. to enable our group entities to reach out to you in relation to their programmes managed by them / products or services offered by them;
   5. to process your requests (such as replying to your queries); and
   6. to execute other activities such as marketing campaign, promotional communications for which consent is taken appropriately.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below). We may use your Data to show you adverts and other content on other websites. If you do not want us to use your data to show you adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed “Cookies” below). We use data to protect the security and safety of our website.

1. Who we Share Data with – We may share your personal data with
   1. PURE TATVAs-controlled affiliates and subsidiaries and other entities within the PURE TATVA group of companies, to assist them to reach out to you in relation to their programs or campaigns (including marketing and sales) and to process your query / requests;
   2. our employees, vendors, agents and professional advisors working on our behalf for the purposes described in this policy; and
   3. service-providers who assist in protecting and securing our systems and provide services to us which require the processing of personal data, such as to host your information or to process your information for data profiling and user analysis.
   4. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
   5. If PURE TATVA as a company or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

We usually do not share other personal Data collected from the Website with any other third parties. However, this may happen if:

1. You request or authorize us to do so;
2. We need to comply with applicable law or respond to valid legal process; or
3. We need to operate and maintain the security of this website, including to prevent or stop an attack on our computer systems or networks.
4. Keeping Data Secure – We will use technical and organisational measures to safeguard your Data and we store your Data on secure servers. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via e-mail, or telephone as mentioned in this policy.

Retention of Personal Data –

PURE TATVA retains personal Data for as long as necessary to provide the access to and use of the website, or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. Because these needs can vary for different data types and purposes, actual retention periods can vary significantly. Even if we delete your Data, it may persist on backup or archival media for audit, legal, tax or regulatory purposes.

1. Your Rights – When we process Data about you, we do so with your consent and/or as necessary to provide the website you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfil other legitimate interests of PURE TATVA as described in this privacy policy. Below, you will find additional privacy information that you may find important. PURE TATVA adheres to applicable data protection laws, which if applicable includes the following rights in relation to your Data:
   1. Right to Access – The right to request
      1. copies of the information we hold about you at any time, or
      2. that we modify, update or delete such information.

If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is manifestly unfounded or excessive. Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. g. Right to Correct – The right to have your data rectified if it is incorrect or incomplete h. Right to Restrict the use of Data – The right to limit the way in which we can use it. i. Right to Object – In cases when we use your Data for our legitimate purposes, you have the right to object to our use of your Data. Email subscriptions and promotional communications, please submit a request to us at info@puretatva.in. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

1. User Content – By continuing to use https://puretatva.in/ and providing us with your information, you consent to our privacy policy and permit us to use your information in the manner set in the privacy policy. PURE TATVA will process the Personal Data in compliance with all applicable laws, enactments, regulations, orders, standards and other similar instruments, and applicable laws; and it will take appropriate technical and organizational measures against the unauthorized or unlawful processing of personal data and against the accidental loss or destruction of, or damage to, personal data to ensure the compliance.
2. Billings and Payments –We use third party payment processors to assist us in processing your payment information securely. Such third-party processors’ use of your Personal Information is governed by their respective privacy policies which may or may not contain privacy protections as protective as this Privacy Policy. We suggest that you review their respective privacy policies. We, however, ensure that we partner only with those payment processors who comply with applicable regulatory and industry standards.
3. Third Party Service Providers – We rely on third party service providers to perform a variety of business operations on our behalf. In so doing, we may need to share your information with them. We provide our service providers with only the information they need to perform the services we request, and we require that they protect this information and not use it for any other purpose. For example, we may rely on a service provider to:
   1. Fulfill your service requests and answer your questions.
   2. Host our sites and deliver our email or other communications.
   3. Mail product samples, contact contest winners, manage payments or take other actions on our behalf.
   4. Analyze our data, sometimes combined with data from other sources, to send you communications.
   5. Conduct research and analyze data to improve our products, services and sites.
   6. Perform other services that we request.
4. Security of Personal Data –To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with. This ensures your Data is treated by those third parties in a way that is consistent with the Data Protection Laws.
5. Where We Store and Process Personal Data – Personal Data collected and processed under this policy is housed on Asia Pacific servers. We take measures to guarantee that the Data we collect under this privacy policy is treated according to its terms and local legislation. To secure your Data, we’ve put in place protections and processes with third parties. This assures third-party compliance with Data Protection Laws.
6. Link to Other Websites –This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
7. Cookies –This Website and associated 3rd party website may place and access certain Cookies on your computer. PURE TATVA uses Cookies to improve your experience of using the Website. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as-intended. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser.

Purpose: Google Analytics, a tracking technology system gathers information such as browser type, operating system, tracking the number of visitors, how the visitors use the Site and is used on the Websites to track visitor traffic and site performance traffic by collecting anonymous information about the average time spent on the website, the pages viewed and other relevant usage statistics. To opt out of being tracked by Google Analytics visit: https://tools.google.com/dlpage/gaoptout The Site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. If you have previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information without identifiable information may be shared with third parties which may be used for site performance and user experience https://tatasimplybetter.com/ uses cookies for improving and customizing customer shopping experience. Cookies is a piece of a data which is sent by the website and stored in the user web browser. It helps the website to load user’s previous activity anytime when the website is reloaded. We use cookies to keep a track on user’s activity so that it can recall your given information and preferences, every time when you load the website thereby making your use of the website faster and convenient. Use of cookies may also store your password for accessing the website so that you can automatically be directed your account on the website. Cookies do not carry viruses nor install malware on the host computer. However, the use of cookies is optional and it is upon the discretion of the user to accept or decline cookies. User may also change their browser setting to decline all or any of the cookie. Accepting the cookie is not essential for accessing https://tatasimplybetter.com/ but declining cookie may prevent you from accessing some features of the website thereby restricting your use of the site. We may use a third-party platform to send emails to subscribers of our mailing list. The emails that we send may contain dynamic elements such as images, that may be used to ascertain:

1. If the email was opened and when;
2. Type of device used;
3. Type of operating system used;
4. Type of browser used;
5. The screen resolution;
6. IP address;

We use this information to help us build better content and digital experiences for the users. You have an option to unsubscribe to these emails.

1. You can Choose to Delete Cookies Anytime – However, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
2. It Is Recommended That You Ensure That Your Internet Browser is Up to Date – And that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
3. General – If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
4. Posting Information in Public Areas –The information posted by the users in the public areas such as comment box, or in the online forums of PURE TATVA are free to the access of other person and PURE TATVA has no control over it. PURE TATVA shall not be held responsible for the use of such information by any third party.
5. Changes to this Privacy Policy – PURE TATVA reserves the right to change this privacy policy as it may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact PURE TATVA through info@puretatva.in
6. Use by Minors – We do not intend for our websites or online services to be used by anyone under the age of 18 as per Indian Law. If you are a parent or guardian and believe we may have collected information about a child, please contact us as described in the “Questions and Feedback” section in this privacy policy.
7. No Liability –
   1. We shall not responsible for any breach of security or for any actions of any third parties that receive the User’s Personal Information.
   2. Notwithstanding anything contained in this privacy policy or elsewhere, we shall not be held responsible for any loss, damage or misuse of the user’s information, if such loss, damage or misuse is attributable to a Force Majeure Event (as defined below).
   3. A “Force Majeure Event” shall mean any event that is beyond the reasonable control of us and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, epidemic, pandemic, strikes, lockouts or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, and any other similar events not within the control of us and which we are not able to overcome.
8. Agreeing to Terms – If you do not agree to our privacy policy as posted here on this website, please do not use this site or any services offered by this site. Your use of this site indicates acceptance of this privacy policy.

Questions and Feedback –If you have any questions, concerns, feedback or comments about our privacy policy you may contact us using the information below: E-mail: info@puretatva.in Website: www.puretatva.in